indigofan

Levis have a new online game promotion.

http://mediadecoder.blogs.nytimes.com/2009/10/05/theres-gold-in-them-thar-hills-or-somewhere/

The Levi’s game is named after an imaginary 19th-century figure, Grayson Ozias IV, or G. O. the Fourth – as in “Go Forth” … get it? The “Go Forth” campaign is being created by Wieden & Kennedy in Portland, Ore.

Ozias is described as a friend of a nephew of Levi Strauss, the (real) founder of the Levi’s parent, Levi Strauss & Company; the gold rush drew Strauss to California, where he opened a dry goods business and later sold denim pants.

There will be four phases to the game, which is to conclude in mid-November when a final challenge will be revealed to the 100 finalists who make it through the first three phases. The first of the 100 who figures out the last piece of the puzzle gets to dig up a steel box with the $100,000 inside.

Use the web site for clues: http://goforth.levi.com/fortune

And follow http://twitter.com/GraysonOziasIV on twitter